Queen B featuring Pepsi

When you hear the words Superbowl Sunday what are the first things that pop into your mind? To me SuperBowl Sunday is a day filled with family screaming at the TV the entire game, commercials that make you think “ how did they come up with that idea” , but the best part of all has to be the halftime show sponsored by Pepsi. Performing at the superbowl for any artist no matter how big they must definitely be an intimidating moment that will be remember for a lifetime. There is a 99.9% chance that if the halftime performer tripped on stage or forget the words to there own song they will be the center of attention on social media before the performance has even ended. Many types of performers from different genres have accomplished that goal , but it was about time the queen of pop performed at the most televised production of the year.

The superbowl is know for may be known for its half time performance but it is also well known for its commercials or ads before,during ,or after the big game. Different parts of the program are sponsored by a different ad. The most well know company to sponsor to the Super Bowl is Pepsi. Pepsi plays an important role in the program because they are in charge of the half time show. Like any other company in today's society pepsi picks an artist who is going to entertain the audience and get them pumped up for the second half of the game. In 2013 it was Beyonce's time to shine and show the United States why she is called the queen of pop.

Lights,Camera,Action promotion time. There are many different types of factors that ad produces can use to make their ad be one of a kind. The produces main goal is to hype up the public

and have them talking about the ad until the big event. The hype of any big event starts with multiple different forms of promotions such as: behind the scenes posts on social media, surveys on who the public would like to see perform , or even labels on soda cans. This ad is filled with many different characteristics that makes it difficult to focus on one thing at a time. In this case Pepsi started its hype for the performance with a soda cans containing a surprised looking Beyonce. At first I was a little shocked while looking at the picture because the first thing I noticed were Beyonce's large eyes. Her eyes made it looked like she was staring into my soul and holding in a big secret.

Another major question that popped into my mind was why is the majority of the ad in black and white? There are only two splashes of color on the page which represent the Pepsi brand colors. The shape of her lips seem to be puckered up forming a circle that is colored in with the colors red , silver , and blue making her lips appear as the Pepsi symbol. The other splash of color is located on the left hand side of the ad with a quote in large white letters that says “Get On Your Dancing Shoes”. The O in the word shoes is made to look like the iconic Pepsi label . The quote must infer that Beyonce is going to be doing some sort of performance, but when is the perfomance going to take place?

In the quote “ Get On Your Dancing Shoes”we can infer that there is going to be some sort of a performance. Beyonce is known for many of her iconic performances at the Video Music Awards ,and dance moves in her music videos like in the Single Ladies video. When thinking of where the performance would be I noticed that she had two rectangular boxes under her eyes. The lines under her eyes remind me of football players who put those dark marks under their eyes to help block the sunlight. In the ad beyonces are not as wide and dark as a football players , but are filled with the words Feb 3 and 2013. The lines of her eyes must be representing the day of the performance will take place.

The clues that we are given from the ad all add up to a well known event that is hosted in February, the super bowl. When looking at the Pepsi label it gives away a major hint because they are

the sponsors of the halftime show. The picture of a surprised beyonce in the middle of the ad show that she is going to be the center of attention and has a secret. The football marks under her eyes with a the date Feb 3,2013 tell us when the event will occur. Last but not least we have the large quote on the left that says “ Get On Your Dancing Shoes” ,which infers that some sort of monumental performance is going to ccur.